California’s Proposition 37, the GMO food labeling rule which will appear on the state’s November 6 ballot, registered a nearly 80% approval rating in early polls. But no longer. The Los Angeles Times reported on two polls that show the support for the proposition has slipped, in one poll to 48% favoing and 42% disapproving with 11.5% of voters still undecided. The reason? Can you say big money advertising blitz? You can see the results of the Pepperdine University/ California Business Roundtable Survey here (scroll down to see Prop. 37 charts).
We’ve already reported on where the big money spent to defeat the proposition is coming from. You can visit BallotPedia’s Proposition 37 site to update the information (again, scroll down for donor lists). So what are the anit-37 ads saying? That there are too many exclusions. That alcohol will be excluded from labeling. That dog food will be labeled but meat for human consumption will not. That, that… Well, you get the point. Savvy voters should always be suspicious when the forces seeking to kill a ballot measure claim it should be defeated because it doesn’t go far enough. In this case, they seem to be arguing that we need even more GMO labeling would be a better thing than some (which means “most”) GMO labeling. Of course, what they really want is no GMO labeling at all. (more…)